head space

These beautiful images are from ‘Head Space’, a series of photographs by Edinburgh based photographer Peter Dibdin. He explores the strange and binding relationship that exists between a hat and its wearer. You can read an accompanying article to the project here.

Editioned prints will be available to buy online soon through the O Street shop.

home manchester

O Street and Creative Concern were selected through a competitive pitch to develop a unified brand and strategy for the newly merged Cornerhouse and Library Theatre Company in Manchester.

The organisation is to move to a new site in 2015, creating a multi-artform organisation that will produce, host and support a wide ranging programme of arts, learning and participation, performance and digital innovation.

Following extensive research and audience engagement, we developed a brand personality in ‘The Play of Ideas’ and a new name, ‘HOME’ that was both challenging and welcoming.

We have developed a dynamic type marque, extensive brand guidelines and a bespoke typeface: a kit-of-parts that will allow HOME to establish itself as a global arts brand.



national theatre of scotland – what’s your story?

We have worked with National Theatre of Scotland for years and were delighted when they invited us to design a book to document their educational project ‘What’s your Story?’.

Artists Matt Addicott and Geraldine Heaney travelled the country meeting children, teenagers and parents, sharing storytelling techniques and collecting brand new stories from these brand new storytellers.

The limited-edition book is a collection of the unique and utterly adorable tales and doodles that were created on the journey.

From the typewriter typeface to the blue-ink, hand-rendered letters, the whole look evokes jotters and the tools of creative writing. O Street used a two-colour print process and novel binding (elastic band and paperclip) to maximise the print budget. This allowed us to have three different covers and use some beautiful Fedrigoni paper to create a final piece that really does justice to an inspiring project.




We have developed a brand strategy, identity and packaging for Nucoco. From the beginning this project has been much more than a simple logo or packaging brief. We identified three core values which underpin everything they do. They are an inventive, confident and Scottish chocolate brand.

Early on, the scottish value was obvious. This is a company that want to be true to their roots and build a story that will have global appeal (not to mention value in the tourism market). We want Nucoco to be truly Scottish, though not in a clichéd way. This is where the inventiveness and confidence come in. Scots do things differently. They  create, they invent. This is what Nucoco are now bringing to chocolate. From sourcing unique local ingredients like tablet and whisky, to dreaming up novel and delightful packaging and products.

The marque, identity and packaging reflect all of this. The concept is one simple, constant shape (inspired by a chocolate piece) with endless possibility.



whisky ambassador

Whisky Ambassador provide the UK’s only accredited whisky training programme for the licensed trade. They educate and certify expertise in whisky knowledge for staff and establishments dealing with one of Scotland’s largest exports.

O Street created an identity and accompanying brand collateral that has helped establish Whisky Ambassador (a start up) as an authoritative voice on whisky. Their training programme is now employed by luxury establishments around the world.




vapp™ is a free app that allows you to trigger your iPhone camera with any sound—by shouting, whistling or just saying cheese. Whether it’s friends taking photos of themselves out and about, or a professional photographer looking to avoid camera shake, vapp™ is the answer.

Within two days of being launched on iTunes, vapp™ was voted gizmodo’s app of the day and was blogged about everywhere from CNN to The Next Web, Business Insider to Appolicious. It went on to quickly reach the top 100 in six countries.

We are really excited about this app’s potential and are currently exploring concepts that will exploit it’s simple union of sound and image.



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