Label O’ Love

01.11.18

One sunny day, we at O Street had something wonderful plopped into our laps: a big box filled with labels. Why’s that wonderful? Well, these labels are a glimpse into design’s industrious beauty of decades past: a commercial printer’s life work.

Now we’re going to share them with you. Why? They’re too good not too. It’s a labour—ahem, label—of love.

To stay in the know as we post hundreds of these dandies, follow Label O’ Love on Instagram, and keep your eyes peeled for limited edition prints and tees.

Saltwater, sushi and broken necks (or, seven steps to a stellar fishing trip)

05.09.18

The O Street way—besides ‘tea at 3’ and ‘put that scalpel down before you hurt yourself’—can perhaps best be summarised by our insistency on piling into a fishing boat to slay a handful of helpless Scottish mackerel every year. This year’s fishing trip on Loch Fyne was a belter. Here’s seven steps to a successful fishing trip.

Step one is piling into your Soviet tank. Don’t forget to gas it up.

Step two is the reel work. Get on the water and bring in some fish.

Step three is soaking in some landscapes—when you’re right in the middle of the best Scotland has to offer, you’ll want to look around. This year we saw castles, rugged hills, and the seaside abode where George Orwell wrote 1984.

Step four is getting your hands dirty by cleaning your fish. If you want that tasty meat, you’ve got to break some necks and rip out some guts. Is it worth it? Yeah. That’s the circle of sushi life.

Step five is remembering that you’re really dang cute and smiling for the camera.

Step six is finding adventure in everything you do (and seeing who can strike the best Lord of the Rings pose). We’re only here for a short while. Try to enjoy it.

Step seven? Drink too much saki and flail your way through Flaming Lips covers (accordion required).

See ya next year, fish.

Highland Gems: three places to visit near Aberdeen

28.08.18

It’s easy to knock Scotland’s tartan-carpeted tourist economy, but boy-o-boy can we do things well, too!

O Street are just back from a top secret new project in the Highlands (more about that soon), and it was with great delight that in the space of 24 hours we discovered three absolute gems to phone home about. Here’s three must-stops within a short drive of Aberdeen airport, whether you are here as an international tourist or a Lowlander up for a Highland adventure.

The Craigellachie Hotel

Home to the recently launched Copper Dog small batch blend (a point of pride on its own), this hotel also has two bars and a top notch restaurant. One venison burger and two craft ales down, I observed tattooed waiters working a packed, jovial atmosphere and thought to myself how unexpected it was to be feel so hip 4 hours north of Glasgow’s Finnieston. I can’t vouch for the hotel, but if the informal bar is anything to go by this place is a serious classy act.

The Macallan Visitor Centre

I’ve been to many distilleries in my time, but nothing quite like this. We all love the traditional distilleries (The Glenfiddich down the road from here is a great example), but driving into the car park at The Macallan you quickly realise this is a whole new experience. The strikingly modern architecture is almost hidden from a distance, created to sit un obtrusively in the wild mountainside. Approaching the main entrance by foot from the car park, the scale and size of the building is breathtaking.

Many other whisky experiences seem frightened to loose themselves from the shackles of traditional shortbread tin ‘Scottish-ness’, and for very good reason: it’s what many tourists and whisky drinkers want to see. With this new visitor centre, however, The Macallan have been brave enough to try something new, avoid the safe bet and present whisky in a brand new way. I loved it!

BrewDog, Ellon

We’ve been lucky enough to work with these guys in the past and are unashamed fans of what they have achieved. Somehow still positioned as craft, BrewDog have experienced meteoric growth—new breweries in the US and plans in place for breweries in Australia and China—that has turned them into a serious global beer player. In the current economic climate, it’s a Scottish business success story we should all be boasting about.

Approaching the brewery from the road outside the sleepy rural town of Ellon, massive brewery tanks tower over a huge complex of buildings that house BrewDog’s worldwide HQ. Inside their thriving office building you could easily be mistaken for thinking you are in the beating heart of a Silicon Valley business, or trendy east London tech giant. Further to the office building there are two taprooms, a merch shop and the soon to be opened experimental brewery Overworks. I’ll be coming straight back when that’s open!

So, next time you’re considering a weekend adventure, stuff Barcelona or New York and get your behouchies up to Aberdeen.

David,
O Street

Signs You Might Be in a Canyon

01.08.18

There’s a heck of a lot of places to go wandering around nearby our digs in Colorado. Here’s a few signs you might be in a canyon.

Just don’t wander off the trail—there’s snakes out here.

(Actually) Fake It, Until You (Actually) Make It

19.07.18

Fake it till you make it the Orson Welles way: how he gave us a blueprint for getting creative dream projects going with Citizen Kane

A couple years ago, we found ourselves wanting to break into the world of beer packaging. We wanted to do it, we knew we could do it, but we hadn’t done it. And without that sort of work in your folio, it’s tough to get breweries to throw money at you to do it.

So, we faked it.

Fake it till you make it. It’s a cliche. And as usual, it’s a cliche because there’s some truth to it. Here’s a scenario: you’ve got a creative itch to scratch — an awesome idea you’re dying to bring into the world — but you can’t get the support you need to get it rolling, without having shown that you can do it. It’s a catch-22. Enter Citizen Kane.

When Orson Welles was thinking up his masterpiece, he couldn’t find the money to make it. None of the Hollywood big-shots would fund his project. So, he faked it. Welles scraped up some cash, built some DIY sets, and started filming. He created just enough to show execs that it existed. His vision was true. He could do it. They bought in. We know the result — arguably the greatest film ever.

We took a similar route to break into the beer industry. O Street created its own event series combining home-brewed beer, culture and experimental packaging. We were scratching a few at once, but the underlying goal was to create awesome beer packaging to show breweries:

It worked.

Not only did the series, Beertimes, become a beloved exercise for the studio, it won us a packaging gig with BrewDog. They were looking for a competent yet daring studio to do a brand and packaging revamp for their experimental beer series ABSTRAKT, and our DIY effort showed we could handle it.

Our takeaway from this experience looks something like this:

Now, we’re redesigning the brand entire fleet of beers for another landmark Scottish brewery. A body in motion stays in motion. Even if you’ve got to fake it to get it going in the first place.

Trump Scrabble

11.07.18

All you need to protest Donald Trump is, well, Donald Trump. It goes for his character as well as his name. Download the kit here.

trumpun O Street against Trump

So we drew DONALD TRUMP! in a typeface inspired by old-school civil rights signs and uploaded it here for you to download. If your Sharpies have gone dry just keep these files on hand and print, cut, protest.

O Street against Trumptrumpun2O Street against Trump O Street against Trump O Street against Trump

We’ll also make requests of any digital posters, so hit us up with your best Trump scrabble job and we’ll send it to you!

Disclaimer: this post was written by a natural-born American citizen. Please post any complaints here.