Japan’s Extra-ordinary Everyday Design

14.06.19

What we think of as ‘ordinary’ in graphic design (the road signs, the brand logos etc…) often become ‘extra-ordinary’ when viewed by someone from a different part of the world.

During a recent trip to Japan, whilst most folks were taking photos of sunsets and locals wearing traditional kimonos, I spent my time photographing drain covers and empty drinks cans.

Sad, I know, but for all you design geeks out there, here is a selection of my favourites:

Every little thing is Japan is so visually rich, you can be forgiven missing the forest for the trees. Maybe next time I’ll notice the temples and landscapes.
– David

Five takeaways from the Craft Brewers Conference

30.04.19

As you might have heard, we don’t just drink beer. No, our relationship with the beautiful brew is much deeper than that. You might call it our muse. But our inspiration doesn’t just come from guzzling the stuff down—we also take to putting ourselves in the shoes of brewers to better serve them.

So when the Craft Brewers Conference came to Denver, our resident American put on his coolest hat and braved the booths to see what’s happening in the industry. Here are our five takeaways from #CBC2019:


1 Ingredients matter.

The Denver Convention Center is a scary big place and the floor was crawling with farmers and salespeople pushing hops and barley. With the big names in craft brewing now available in Colorado supermarkets and ever-increasing consumer consciousness, brewers have got to be picky with what they put in their beer. The moustached dude dropping $6 for a can at his local shop cares where those hops come from and we designers need to help brewers put that information front-and-center.


2 The merch game has transcended simple branding.

In an overwhelming space, it was Brist MFG’s booth that really caught our eye—and for good reason. Their quality hats (given away for free!) and 90s throw-back Hawaiian shirts, gave off relaxed, too-cool vibes in an otherwise sterile space. Think about how this applies to your brewery’s merchandise: cheap logo t-shirts are no longer enough. Felt baseball caps, real flannels, technical hoodies and other quality wares should be in your future if you want today’s consumers to hit the town sporting your logo.


3 Quality print finishes are still the exception.

Surprisingly, quality still doesn’t seem to be the norm with packaging. Although some craft brewers work with artists and designers to push boundaries, most of what we saw on the floor at CBC was pushing efficient but uninteresting print finishes and can wraps. Just like with fine food, you don’t simply experience it with your taste buds. You also drink it in with your eyes and feel it with your hands. As long as you can work within the bounds of regulations, it looks like there’s plenty of room in the craft space to do something special with packaging.


4 Look up from your phone.

It’s the bane of our times, isn’t it? We met some amazing people, formed meaningful business connections and learned a lot in just a couple hours at CBC. One interaction really stands out though: one that didn’t happen. A company threw a lot of money at a booth, only to be squandered by their representatives sitting down to stare at their phones (they were middle-aged men, by the way, don’t blame the millennials). This is less about brewing than a general reminder that engagement is a human phenomenon and nobody is safe from apathy if you let it waltz in through the front door.


5 There’s just a LOT going on.

Hops. Barley. Water. Kegs. Cleaning systems. Brewing technology. Label printing. Regulations. In-house canning. Marketing. Merchandise. Branding. Sustainability. Brewing is not a simple endeavor; you could spend three days at CBC and still fall well short of stopping by every booth. It’s sort of like running a brewery, actually: there’s just more to do than you have time for. So, pick your battles and delegate what you can. May we humbly suggest design?

Label O’ Love

01.11.18

One sunny day, we at O Street had something wonderful plopped into our laps: a big box filled with labels. Why’s that wonderful? Well, these labels are a glimpse into design’s industrious beauty of decades past: a commercial printer’s life work.

Now we’re going to share them with you. Why? They’re too good not too. It’s a labour—ahem, label—of love.

To stay in the know as we post hundreds of these dandies, follow Label O’ Love on Instagram, and keep your eyes peeled for limited edition prints and tees.

Saltwater, sushi and broken necks (or, seven steps to a stellar fishing trip)

05.09.18

The O Street way—besides ‘tea at 3’ and ‘put that scalpel down before you hurt yourself’—can perhaps best be summarised by our insistency on piling into a fishing boat to slay a handful of helpless Scottish mackerel every year. This year’s fishing trip on Loch Fyne was a belter. Here’s seven steps to a successful fishing trip.

Step one is piling into your Soviet tank. Don’t forget to gas it up.

Step two is the reel work. Get on the water and bring in some fish.

Step three is soaking in some landscapes—when you’re right in the middle of the best Scotland has to offer, you’ll want to look around. This year we saw castles, rugged hills, and the seaside abode where George Orwell wrote 1984.

Step four is getting your hands dirty by cleaning your fish. If you want that tasty meat, you’ve got to break some necks and rip out some guts. Is it worth it? Yeah. That’s the circle of sushi life.

Step five is remembering that you’re really dang cute and smiling for the camera.

Step six is finding adventure in everything you do (and seeing who can strike the best Lord of the Rings pose). We’re only here for a short while. Try to enjoy it.

Step seven? Drink too much saki and flail your way through Flaming Lips covers (accordion required).

See ya next year, fish.

Highland Gems: three places to visit near Aberdeen

28.08.18

It’s easy to knock Scotland’s tartan-carpeted tourist economy, but boy-o-boy can we do things well, too!

O Street are just back from a top secret new project in the Highlands (more about that soon), and it was with great delight that in the space of 24 hours we discovered three absolute gems to phone home about. Here’s three must-stops within a short drive of Aberdeen airport, whether you are here as an international tourist or a Lowlander up for a Highland adventure.

The Craigellachie Hotel

Home to the recently launched Copper Dog small batch blend (a point of pride on its own), this hotel also has two bars and a top notch restaurant. One venison burger and two craft ales down, I observed tattooed waiters working a packed, jovial atmosphere and thought to myself how unexpected it was to be feel so hip 4 hours north of Glasgow’s Finnieston. I can’t vouch for the hotel, but if the informal bar is anything to go by this place is a serious classy act.

The Macallan Visitor Centre

I’ve been to many distilleries in my time, but nothing quite like this. We all love the traditional distilleries (The Glenfiddich down the road from here is a great example), but driving into the car park at The Macallan you quickly realise this is a whole new experience. The strikingly modern architecture is almost hidden from a distance, created to sit un obtrusively in the wild mountainside. Approaching the main entrance by foot from the car park, the scale and size of the building is breathtaking.

Many other whisky experiences seem frightened to loose themselves from the shackles of traditional shortbread tin ‘Scottish-ness’, and for very good reason: it’s what many tourists and whisky drinkers want to see. With this new visitor centre, however, The Macallan have been brave enough to try something new, avoid the safe bet and present whisky in a brand new way. I loved it!

BrewDog, Ellon

We’ve been lucky enough to work with these guys in the past and are unashamed fans of what they have achieved. Somehow still positioned as craft, BrewDog have experienced meteoric growth—new breweries in the US and plans in place for breweries in Australia and China—that has turned them into a serious global beer player. In the current economic climate, it’s a Scottish business success story we should all be boasting about.

Approaching the brewery from the road outside the sleepy rural town of Ellon, massive brewery tanks tower over a huge complex of buildings that house BrewDog’s worldwide HQ. Inside their thriving office building you could easily be mistaken for thinking you are in the beating heart of a Silicon Valley business, or trendy east London tech giant. Further to the office building there are two taprooms, a merch shop and the soon to be opened experimental brewery Overworks. I’ll be coming straight back when that’s open!

So, next time you’re considering a weekend adventure, stuff Barcelona or New York and get your behouchies up to Aberdeen.

David,
O Street

Signs You Might Be in a Canyon

01.08.18

There’s a heck of a lot of places to go wandering around nearby our digs in Colorado. Here’s a few signs you might be in a canyon.

Just don’t wander off the trail—there’s snakes out here.