Graphic Design Festival Scotland is a week-long programme of talks, learning and making. O Street took part as mentors and led a group of young designers in taking on a two day competitive brief.
After introducing O Street using every available facial expression, Josh represented the studio as a mentor for the two-day project. The competitive brief, set in the context of autonomy, was dangerously simple: start something.
Such an open brief is a scary one for designers. We live by rules, grids and guides. Designers fancy themselves problem solvers, but with an open brief, you need to FIND problems that need solving.
So how did Josh and his gang tackle the brief? We took a walk.
In a busy, bustling room buzzing with creatives, things were feeling claustrophobic. And so, we read the brief, read it again, then left for a walk and a chat.
A chat about the brief? No! We talked films, politics, colonising Mars, chocolate covered pretzels, skinny jeans; we talked about everything under the sun that wasn’t the brief. After a while, after talking openly about things they cared about, our designers had come to find problems that needed solving. They identified problems in this world that could be helped by starting something.
While the team were given direction on graphic design—the theme of the festival, after all—Josh made it clear that they wouldn’t be spending hours upon hours picking over fonts, colours and crafting tidy little logos. We were going to challenge ourselves.
Throughout the two days, we emphasised getting out of our comfort zones; getting out into the street and talking to people; challenging our perceptions of what design really was; working in a way we’d never worked before.
Our group came up with some amazing projects; one of which even won second place in the overall competition. Lisa and Lorna started The Walk Up, a non-profit focused on supporting sex workers in the UK. They were intensely informed on the subject and created a powerful brand toolkit to represent the idea.
This video features explicit language and references sexual violence—to watch, enter the password ‘ostreet’.
Other projects from the O group included a campaign to reverse the law banning gay people from donating blood in the UK, an organisation to facilitate apprenticeships in the digital age, and a daring, abstract series of happenings centred on personal empowerment.
We’re proud of the quality of work from all our troops and the massive success of GDFS.