Last.fm Mix Tape

Last.fm celebrated 10 years of scrobbling in December 2012. O Street were employed to develop a piece of print to celebrate this exciting milestone.

We developed a concept based on the familiar and much loved cassette format. A concertina booklet charting trends over the last 10 years was placed in a plastic cassette case and sent out to Last.fm’s most dedicated followers.

The initiative was hugely successful and no doubt prompted many people to dig out those cherished compilation tapes from their youth. Although Neil-O has been banned from playing his early 80’s boyband mix tape in the studio.

The Computer Made Me Do It

At O Street play and experimentation are a key part of our creative process (read about our Last.fm slip-mat or our Roadliners project) As designers we’re instinctively taught to control outcomes. For me, experimentation is about breaking some of those...

6 months in. Finding my feet at O Street

A baptism of fire I was lucky enough to intern at O Street the summer before my final year at DJCAD. With no prior industry experience, it was a bit of a baptism of fire. Those two weeks were more...

Love is all O-round.

This month we had two very good reasons to clear the decks and order too much pizza. Neil O’s retirement and David’s 50th lap around the sun. Two milestones. Both worth marking properly. The date landed just after Valentine’s Day,...

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