O Street built a digital-age brand for the Picture House, whilst giving a nod to its rich past.
We developed creative ideas for the identity by digging into a wealth of archival references owned by the Picture House. Unique architectural details—which will be retained in the refurbishment—are a special feature for those who know the cinema.
We crafted a monogram logo based on these distinct architectural elements and referenced the unique window shapes within the final marque.
A set of simple, clear guidelines for the Picture House means they can easily apply their new brand across future communications.
Our elegant type choices and subtle colour palette made for a distinctive set of style guides for web application.
We used a subtle colour palette across printed materials, as well as providing a style guide for the website.
The brand toolkit provides a clear style to be used across future applications when the cinema is complete. As for the popcorn: sweet or salty?