Campbeltown Picture House

Behind the scenes of a new brand identity

Campbeltown Picture House is a historic treasure, undergoing a transformation to become a fully functioning digital cinema.

O Street built a digital-age brand for the Picture House, whilst giving a nod to its  rich past.

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We developed creative ideas for the identity by digging into  a wealth of archival references owned by the Picture House. Unique architectural details—which will be retained in the refurbishment—are a special feature for those who know the cinema.

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We crafted a monogram logo based on these distinct architectural  elements and referenced  the unique window shapes within the final marque.

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A  set of simple, clear guidelines for the Picture House means they can easily apply their new brand across future communications.

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Our elegant  type choices and subtle colour palette made for a distinctive set of style guides for web application.

We used a  subtle colour palette  across printed materials, as well as providing a style guide for the website.

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The  brand toolkit provides a clear style to be used across future applications when the cinema is complete. As for the popcorn: sweet or salty?