Dead End Brew Machine

Brand & packaging for bloody good beer

O Street has helped the brains behind Dead End Brew Machine combine their two loves—beer and horror—into one killer brand.

From home-brew dreams  to being one of the UK’s most exciting craft upstarts, DEBM has collaborated with O Street for years (making our brews for Beertimes).


As they step into the arena with bigger and better beers, we’ve developed a brand inspired by vintage film posters. Each release feels like a B-horror flick coming to a cinema near you.


For DEBM’s biggest release DEEP RED, we designed a bloody simple can to attract eyes and taste buds.


In the creative stage we went through brains, blood and viruses before settling on a target for this saison aged with sweet and sour cherries.

Taking full advantage of some new talent at our studio, we were able to show 3D renders of the design before they committed to production.

The end result? Spot on… get your hands on this beer in UK shops while you can.SaveSave