Glasgow’s burger champs El Perro Negro came to O Street for a rebrand dripping with flavour.
El Perro Negro has been blowing up taste buds in our home town for years. As they build their burger repertoire and grow their business, El Perro asked for a rebrand that would reflect their attitude and show reverence to the important thing in the world: burgers.
So we designed a logo that starts with a burger and opens up to much, much more.
Our illustrated logo and burger fixin’s got put straight to work in print, on the web, and with neon (thanks to expert signologists Black Box).
The result is a polished yet unfussy brand that any dog can get on board with. But don’t take it from us: “Some would say it’s an easier task solving the Middle East peace process, making sense of Brexit or even grasping the meaning of life than getting us at El Perro Negro to agree our design. Fair to say you guys made the process very straight forward for us and managed to nail a concept that we could all get behind. Not an easy task but I can safely say that we are all really really happy with the outcome.”