IAB Engage 2016

Powerful in pink

O Street returned to the Barbican to create the branding, communication and exhibition graphics for the smash-hit IAB Engage.

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The theme for  Engage 2016 was all about Power and Choice. The main visual cue  for the event branding came from the ‘split’ that appears when consumers face a choice. A bold bright splash of colour—paired with digital graphics—helped bring the event to life.

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We used a  mix of vinyl applications, digital screens and a handful of 2-metre-high bespoke panels; giving  the conference areas a big   impact in the concrete Barbican  interior.

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Our interior partner Stuco   helped bring the project into the physical realm. As well as knocking out some sweet sketches of the set-up on the day of.

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The event was a hit, with this being the first year where over half the speakers were women—including Caitlin Moran as a guest speaker on the second day.

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Read more about IAB and their events here.

Photography credit: Rolf Markham for IAB UK.