The theme for Engage 2016 was all about Power and Choice. The main visual cue for the event branding came from the ‘split’ that appears when consumers face a choice. A bold bright splash of colour—paired with digital graphics—helped bring the event to life.
We used a mix of vinyl applications, digital screens and a handful of 2-metre-high bespoke panels; giving the conference areas a big impact in the concrete Barbican interior.
Our interior partner Stuco helped bring the project into the physical realm. As well as knocking out some sweet sketches of the set-up on the day of.
The event was a hit, with this being the first year where over half the speakers were women—including Caitlin Moran as a guest speaker on the second day.
Read more about IAB and their events here.
Photography credit: Rolf Markham for IAB UK.