O Street designed the identity and assets for this groundbreaking event.
We developed a simple, modern typographic marque. This was applied across a range of materials and spaces.
IAB Leadership Summit focused on discussions, debates, and talks centred around challenges facing the digital industry. The summit was attended by members of companies such as sponsors Google and Mediamath.
To reflect the themes of the event we utilised quality, innovative printing techniques and materials such as translucent papers, letterpress and foils.
On the heels of a massive success in 2016, planning for the invite-only Leadership Summit 2017 is underway.