Maclean’s Highland Bakery

Wrapping a family tradition

O Street designed fresh brand and packaging for Maclean’s Highland Bakery.

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Maclean’s has been baking traditional shortbreads, sweet biscuits and energising oatcakes for four generations.  They came to O Street for a brand update.

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We visited their bakery and indulged in a wealth of history, allowing us to develop a brand that was contemporary but paid respect to their heritage.

O Street created a brand system including primary and secondary logotypes, icons, typographic  use, colour palettes, packaging and image treatment.

O Street for Maclean's Highland BakeryO Street for Maclean's Highland Bakery

We reintroduced some  amazing baker icons from the highland bakery as a key element across the packaging.

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We also treated ourselves to a feast—after taking product photography in the studio.

Keep an eye out for Maclean’s new look on the shelves as products continue to roll out.