Maclean’s has been baking traditional shortbreads, sweet biscuits and energising oatcakes for four generations. They came to O Street for a brand update.
We visited their bakery and indulged in a wealth of history, allowing us to develop a brand that was contemporary but paid respect to their heritage.
O Street created a brand system including primary and secondary logotypes, icons, typographic use, colour palettes, packaging and image treatment.
We reintroduced some amazing baker icons from the highland bakery as a key element across the packaging.
We also treated ourselves to a feast—after taking product photography in the studio.
Keep an eye out for Maclean’s new look on the shelves as products continue to roll out.