Inksters asked O Street to design a christmas mailer to spread festive cheer, and introduce their new image to clients and peers. The result was their most successful and engaging mailer to date. With the starting point of the new brand positioning as a ‘Forward Thinking’ firm we came up with the format of a Christmas hat, incorporating the key ‘arrow’ shape. Recipients were invited to take a photo featuring the hat and submit it to win a prize.

Inksters created a tumble-log showcasing the results, which by all accounts were overwhelming—over 100 submissions along with hundreds of tweets and mentions across the web. When most cards were long-gone (hopefully recycled into pulp) and even that handy memory stick had probably been lost in the bottom of a briefcase, people were still writing to Inksters with requests for their Christmas hat. The only challenge now… how do you cap that?

A website that pushes boundaries for acclaimed photographer & photo-journalist Kieran Dodds. The site made use of the flash platform for a full screen, fully engaging experience that makes the most of his stunning images. His identity is all about light and focus and so the menu is revealed and hidden using blurring to reveal and hide information, something that is still arguably best achieved in flash.

The site came fourth in the popular design charts , as well as many other design blogs and continues to bring Kieran a huge amount of exposure and visitors from the creative community all over the world.

We created a second cinema advert for 2008. Shot outdoors, using the sunset in reverse, it highlighted our strapline ‘bringing films to light’ to communicating the festivals new summer dates. Used via social media channels as well as in cinemas it successfully spread word of the new dates to both the growing online audience and the established cinema aficionados.

For the 2007 Edinburgh International Film Festival we created a cinema advert that was shown at cinemas nationally. A long exposure, stop frame technique was employed to reflect the print campaign. We used employees of the festival in the shoot to bring the new identity to life. The advert communicated the fresh new artistic direction the festival was taking and helped facilitate a bumper year for festival ticket sales.