We have developed a brand strategy, identity and packaging for Nucoco. From the beginning this project has been much more than a simple logo or packaging brief. We identified three core values which underpin everything they do. They are an inventive, confident and Scottish chocolate brand.
Early on, the scottish value was obvious. This is a company that want to be true to their roots and build a story that will have global appeal (not to mention value in the tourism market). We want Nucoco to be truly Scottish, though not in a clichéd way. This is where the inventiveness and confidence come in. Scots do things differently. They create, they invent. This is what Nucoco are now bringing to chocolate. From sourcing unique local ingredients like tablet and whisky, to dreaming up novel and delightful packaging and products.
The marque, identity and packaging reflect all of this. The concept is one simple, constant shape (inspired by a chocolate piece) with endless possibility.