cisac royalties report

CISAC and Midia employed O Street to help present their research on ‘Economic Development for Authorship Across the Creative Sectors’.

Long time creative collaborator Daniel Sundén helped transform layers of complex information into a series of beautiful infographics that highlighted the key findings in the report. The final job was produced as a digital journal saved onto a bespoke USB stick.

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national theatre of scotland – what’s your story?

We have worked with National Theatre of Scotland for years and were delighted when they invited us to design a book to document their educational project ‘What’s your Story?’.

Artists Matt Addicott and Geraldine Heaney travelled the country meeting children, teenagers and parents, sharing storytelling techniques and collecting brand new stories from these brand new storytellers.

The limited-edition book is a collection of the unique and utterly adorable tales and doodles that were created on the journey.

From the typewriter typeface to the blue-ink, hand-rendered letters, the whole look evokes jotters and the tools of creative writing. O Street used a two-colour print process and novel binding (elastic band and paperclip) to maximise the print budget. This allowed us to have three different covers and use some beautiful Fedrigoni paper to create a final piece that really does justice to an inspiring project.

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nucoco

We have developed a brand strategy, identity and packaging for Nucoco. From the beginning this project has been much more than a simple logo or packaging brief. We identified three core values which underpin everything they do. They are an inventive, confident and Scottish chocolate brand.

Early on, the scottish value was obvious. This is a company that want to be true to their roots and build a story that will have global appeal (not to mention value in the tourism market). We want Nucoco to be truly Scottish, though not in a clichéd way. This is where the inventiveness and confidence come in. Scots do things differently. They  create, they invent. This is what Nucoco are now bringing to chocolate. From sourcing unique local ingredients like tablet and whisky, to dreaming up novel and delightful packaging and products.

The marque, identity and packaging reflect all of this. The concept is one simple, constant shape (inspired by a chocolate piece) with endless possibility.

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internet advertising bureau

The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.

O Street were approached to refresh their corporate identity. As a large organisation with good brand recognition in their sector, we identified that an evolution of their identity would be more practical and effective than a completely new look. We re-developed the logotype and lockup along with a accessible set of guidelines, templates & a brand colour palette to achieve a more consistent, refined and authoritative image.

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celtic connections 2012

We’ve been working with the good folks at Celtic Connections since 2010. For this year’s festival, we felt it was time to explore a new direction for the campaign visuals.

The event has evolved a truly global focus in recent times and we decided to try and reflect this richness and diversity with a bold graphic pattern. Built from interlocking letter Cs, we added shapes and textures created by hand and combined them to produce a rootsy, folk-art homage that has an almost ethnic feel to it. This simple process gave us a rich, complex collage that was then applied in various ways to a host of mediums across screen and print around Scotland and London.

We cannot claim all the credit but like to think the campaign went some way to attracting more than 100,000 people who attended the hundreds of concerts at venues across Glasgow. For the first time, ticket sales topped topped £1.1million. Job well done!

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