The new identity for the gallery, although conventionally written out in monospaced lettering, has a unique quirk that aligns all the O’s in the name on a vertical axis. This reflects the balance of clarity and surprise; heritage and forward thinking, clearly evident in the gallery’s offering. Since deploying the new brand, the gallery has received exceptionally positive feedback, increasing customer awareness and improving the visitor experience.

O Street have been long running supporters of the Scottish Mental Health Arts & Film Festival. 2011 was the third year we have helped create the festival brand and its applications. To bring a fresh perspective on this years design we invited Dan Freytag from Berg to collaborate on the design. The end result continued to help challenge attitudes towards mental health through the arts.

A website that pushes boundaries for acclaimed photographer & photo-journalist Kieran Dodds. The site made use of the flash platform for a full screen, fully engaging experience that makes the most of his stunning images. His identity is all about light and focus and so the menu is revealed and hidden using blurring to reveal and hide information, something that is still arguably best achieved in flash.

The site came fourth in the popular design charts , as well as many other design blogs and continues to bring Kieran a huge amount of exposure and visitors from the creative community all over the world.

We designed a film poster for Ewan McGreogor’s film Perfect Sense for its premier at the Sundance Film Festival in 2011. The marketing of the film at the festival was key to securing a distribution deal for the film. Our poster and leaflets for the launch party were used to generate a buzz before the screening and a distribution deal was secured soon after.

Creation of a concept and look and feel for the annual BAFTA awards night. Primary applications included a programme, posters, invites, an animated sting and a light installation which helped raise the brand profile in the venue dressing.