Road Writers

O Street Road Writers - Typography Inspiration

The hard men of typography! A couple of strips of gaffer instead of a baseline grid and years of sweat and muscle instead of daily searches on designspiration.

I feel like a phoney, a patsy, a schmuck. I’ve been designing with type for almost 20years and all I have to show for it is carpal tunnel and a lovely postcard from Jason Smith’s studio every few months (not even personalised anymore).

/>-Typography by road writers - O Street Inspiration

 

It’s not elegant, but it has personality. It even has consistency, these words at a glance look the same in every street in the UK. But they are not created by a machine, they are not stenciled. Hell, I swear the guy wasn’t even looking as he swept the last stroke on the ‘Y’ of ‘ONLY’ distracted by the banter if his pal and the steam gurgling from the furnace.

O Street Road Writers - Typography Inspiration

Look closely and you can see the flaws, scoff at the mistakes, but through the ascenders and descenders of my pixel bound workspace, I envy their human touch and unpredictable character.

O Street Road Writers - Typography Inspiration
Book Shelf highlighting Counter Print Animal Logos Book featuring CUB Studio Bear logo designed by O Street on the spine.

Books are dead, long live books!

Counter-Print has just published a beautiful book of Animal Logos. Even if we didn’t feature (ahem… on the spine), we would probably have bought this one anyway. Great design publisher and cute animals — how could we not? The logo...
GFF24 20th anniversary Branded Campaign by O Street Glasgow

GFF24 Film Picks

Oh, it’s a special one… Glasgow Film Festival celebrates its 20th year! We’ve been talking about the GFF24 programme in the studio for months, so as is tradition, here are our picks for 2024!   Kevin – Love Lies Bleeding...

What does Brand Strategy actually mean?

Many people talk about brand strategy, but what does it actually mean? Choose the recipe before buying the ingredients You could say that a brand strategy is a recipe for your business, it tells you: what ingredients you need to...

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