cross creative pt1

02.07.12

Yesterday we started a year long programme with TRC called Cross Creative. A gathering of eight leading UK digital design companies coming together to meet and share the most inspirational and cutting edge use of emerging trends an technologies. This will also include planned visits to Silicone Valley and Toronto later in the year.

We discussed our individual aspirations for the year, including Connected Television & Social Media, and the people we would like to meet from IDEO to Google. But what excited me more was the depth of talent and potential in the room.

Brian and Sean, from Chunk and Denki (respectively), started the introductions with a talk about their work in the games industry. Motion responsive cinema adverts and a revolution in cross device gaming got me excited, but seeing the processes and creativity used by both organisations was inspirational.

Garry and Barry, from (Red Kite and Digimania) followed with two very different approaches to animation. The emerging opportunities for traditional animation for television followed by digital games engines being used as entry level animation studios developing user generated online communities.

My fave presentation was next with Felix from Popcorn Horror presenting his development of an online and cross device community of Horror Film fans and creators and the potential growth of his concept. And the zombie love story short he showed!

Graeme (JamHot), Emily (Dog Digital) and myself followed up trying to big up the agency approach. We weren’t quite as prepared as the others with our presentation, but we gave out some free cocktails à la Mad Men so the response was fairly positive.

Most inspirational however was a quick talk in the afternoon by one of the participants from last years programme: Joe Tree from Blipfoto . Joe started blipfoto as a side personal project when he ran a design studio in Edinburgh years ago. But a BAFTA award and multimillion uploads later and it is one of the worlds best loved daily photo communities. I love it and have since started my own online journal on his website.

We are very excited about the meet up next month and can really feel that it is going to help O Street create and inspire for years to come!

(photo curtesy of Joe Tree’s Blipfoto blog)