HIMANK is a road safety project in India’s northerly Ladakh region and a great name for an organisation. Pathetically for me, I suppose this because it rhymes with something rude. This is poetry in motion.
I can see this working on that really crappy bit of the M25 at Cockfosters where all the boy racers come off.
Still, these words are there to save lives and that is surely writing at it’s most profound.