Happy launch day to Outwalker—the latest whisk(e)y brand we’ve been working with… and this time, it’s Irish!
Outwalker Whiskey is a collaboration between global mixologist titans Sean Muldoon and Jillian Vose (owners of Charleston’s Hazel and Apple), ex-Irish rugby player Darren Cave and the Merchant Hotel’s former general manager Adrian McLaughlin.
We loved working with the Outwalker team and our Belfast-based collaborators SheSaid and Conor Kelly on this one. Conveying the bold brand concept, The Restless Spirit, with a custom bottle and label design—we helped them create a new Irish whiskey for a young, modern Ireland.
Stay tuned for our case study where we will share more on the collaborative work and the branding process. In the meantime, we’ll be at the launch party in Belfast tonight. Check out our socials tomorrow for some photos. Sláinte!