The alliance is brought together by their shared aim of developing and strengthening the contemporary dance sector.
The brand needed to clearly showcase their emphasis on contemporary dance and their creative, diverse and inclusive attitude to the art sector. An extra challenge was to create a flexible identity to work across each country’s audiences and contexts.
Our first step was simplifying the public-facing brand name to Big Pulse. After a robust round of creative, the team settled on a logo design which combines the B and P in a dynamic wave of movement.
With the launch video as one of the top priority brand touch-points, we considered motion as key part of the identity from the very initial development stages.
The pulse then carries the brand by working across different applications, with a variety of styles.
The brand acts to clearly showcase their emphasis on contemporary dance and their creative contribution to the art sector. The wave and diverse colour palette make for a flexible and relatable identity that is easily integrated across each country’s audiences.
Alongside the core brand assets and video we designed the launch website and delivered a style guide document that enables consistent ongoing application of the brand.
“The branding created by O Street has brought Big Pulse to life and has given us the tools, not only to promote our network, but to spotlight artists, engage audiences and grow contemporary dance across Europe.” – Ruth Riordan, Big Pulse Dance Alliance