Dance Umbrella—who normally hold a modern and contemporary dance festival in London—decided not to let the pandemic get them down. They planned a digital festival people could participate in from home and asked O Street to create visuals for the occasion.
We aimed to represent at-home participation in a fun and fluid way. In addition, we also feature at-home props to lean into the festival themes.
They can quickly feature the imagery across digital channels and social media.
If the pandemic has you down, you can check out the festival for a little pick-me-up. As for us, we’ll be sketching.