Since 1978, Dance Umbrella has been a force of creative energy in London, attracting over one million audience members to its eclectic performances. They came to O Street to shake things up for their 38th international dance festival.
While they didn’t need a full brand overhaul, the festival look lacked the spark of its performances. We gave Dance Umbrella’s static logo a facelift with loads of hand-brushed swashes to better reflect its motto; Moving London.
We worked out a typographic direction to sit nicely with the brushed logo—creating a distinct visual style—which we then applied with the design of this year’s programme.
What Dance Umbrella needed most of all was layout and grid system to use across all of their printed material.
The logo variations used brushstrokes that were all handmade, which gave us a nice excuse to roll up our sleeves and make a mess of the studio. As for Dance Umbrella’s amazing 2016 slate of performances, book here so you don’t have to queue!