Dance Umbrella

Moving London

“Imaginative, responsive, and good to work with. What more to ask?” – Emma Gladstone, Artistic Director & Chief Executive of Dance Umbrella

O Street — Dance Umbrella

Since 1978,  Dance Umbrella  has been a force of creative   energy in London, attracting over one million audience members to its eclectic performances. They came to O Street to shake things up for their 38th international dance festival.

O Street for Dance Umbrella ostreet-DU-logos2

While they didn’t need a full brand overhaul, the festival look lacked the spark of its performances.   We  gave Dance Umbrella’s static logo a facelift with loads of hand-brushed swashes to better reflect its motto;  Moving London.

O Street — Dance UmbrellaO Street – Dance UmbrellaO Street – Dance UmbrellaO Street – Dance UmbrellaO Street — Dance Umbrella

We worked out a typographic direction to sit nicely with the brushed logo—creating a distinct visual style—which we then applied with the  design of this year’s programme.

O Street — Dance UmbrellaO Street – Dance Umbrella

What Dance Umbrella needed most of all was   layout and grid system to use  across   all of their  printed material.

O Street — Dance Umbrella ostreet-danceumbrella-process

The logo variations used brushstrokes that were all   handmade, which gave us a nice excuse to roll up our sleeves and make a mess of the studio.  As for Dance Umbrella’s amazing 2016 slate of performances, book here so you don’t have to queue!