Designed ForLife

Have a seat

We created the brand for Circular Economy pioneers looking to create sustainable, modular furniture.

Beginning as a student project at Glasgow School of Art in 2018, Designed ForLife has emerged as innovators in the product design field. They came to O Street for a viable, sustainable brand as they take their designs to market.

The elements of the ForLife brand are simple and measured. We reflected their personality with utilitarian functionality, personable warmth and opportunities for adaptability across varying applications.


The ‘loop’ from the logo—inspired by their philosophy of the circular economy—can also be plucked from the text to act as a standalone icon or repeated pattern. It’s a durable design that works in a modular context…kind of like their products.

Keep up on the campaign to produce the Sofa forLife here.