Housed at Hoults Yard in Newcastle, the brewery is an offshoot of Lanchester Wines. They had started developing beer recipes and had bold plans for rapid expansion, but needed a brand to match their vision.
With a creative blank slate other than making bloody good beer, we ran initial workshops on site. As they are a family-owned brewery with a windmill on site generating power, we narrowed in on a concept focussed on family and sustainability.
Our approach for their logo and can designs was stark simplicity. We wanted a design that would pop off the shelf and delight in the hands.
Whether it’s a massive steel sign, a tote bag or a can of beer, the Full circle Brew Co. logo catches your eye. The brewery already had a bottle shop, so we used it as an opportunity to A/B test the effectiveness of our labels as we developed them.
Each can features a landscape illustration of a different location near the brewery. Printed only as a raised varnish, these details are a treat for any beer seeker who reaches for a Full Circle beer in the shop.
The studio also developed a label system for Seasonal and Collaboration ranges. Designing product lines that are unique but on-brand is a common task for us. Embracing the circular concept, we rotated the grid and logo for each range. Thanks to our modular label system, they’ve been able to start producing variations for small batches of brews.
Despite launching just prior to the Covid lockdown, Full Circle Brew Co. has grown from strength to strength. The beer and brand have been met with overwhelmingly positive reactions from Full Circle’s local audience as well as beer drinkers all over the UK and Europe.
Stay fresh out there.