With our headquarters in the West End of Glasgow, we jumped at the chance to work with our local independent cinema, Glasgow Film Theatre, to rebrand their beloved festival.
GFF brings together the highlights of independent and underground cinema alongside well-loved classics and emerging talent. O Street’s role was to bring the personality of the festival to life, showcasing the city at the heart of the action through the emotion, excitement and thrill of film.
The new logo for GFF is minimal, adaptable, and most importantly, gives centre stage to the screen. The ‘online at home’ aspect of this year’s festival was key to include in the campaign too. O Street’s visuals highlight the playful juxtaposition between the glamour of cinema and watching movies in your PJs.
The stay at home aspect of the festival opened up opportunities for making the most of social media applications and in this case creating custom instagram filters for an augmented reality experience of the festival.
The designers have crafted a range of applications and assets allowing GFT and GFF teams to make the festival communications their very own.
So whether it’s horror or romance for you, dig in with some popcorn and fancy dress for GFF 2021.