Glasgow Film Festival came to O Street for a new look—one that celebrates Glasgow and Film—both on and offline.
With our headquarters in the West End of Glasgow, we jumped at the chance to work with our local independent cinema, Glasgow Film Theatre, to rebrand their beloved festival.
GFF brings together the highlights of independent and underground cinema alongside well-loved classics and emerging talent. Our role was to bring the personality of the festival to life, showcasing the city at the heart of the action through the emotion, excitement and thrill of film.
We created a new logo that is minimal, adaptable, and most importantly, gives centre stage to the screen. The ‘online at home’ aspect of 2021’s festival was key to include in the campaign too. The visuals we created highlight the playful juxtaposition between the glamour of cinema and watching movies in your PJs.
The stay at home aspect of the festival opened up opportunities for making the most of social media applications and in this case creating custom instagram filters for an augmented reality experience of the festival.
We crafted a range of applications and elements that were easy to work with, allowing the GFF team to easily create festival communications on their own.
We were delighted to be asked to work with GFF again on their 2022 and 2023 campaigns.
For 2023 we re-worked the core assets to update the look and feel while retaining the fun, colourful and recognisable brand which GFF are now known for.
Posters and screens could be seen across the city in the run-up and during the festival, adding to the buzz of this much-loved event. We’re already looking forward to next year!
