O Street and collaborators Creative Concern were selected to develop a unified brand and strategy for the newly merged Cornerhouse and Library Theatre Company in Manchester. The result was HOME.
The organisation moved to a new site in 2015, creating a multi-artform organisation that produces, hosts and supports a wide ranging programme. Following extensive research and audience engagement, we developed a brand personality in ‘The Play of Ideas’ and a new name, ‘HOME’ that was both challenging and welcoming.
O Street developed a dynamic type marque, launch website, extensive brand guidelines and a bespoke typeface: a kit-of-parts that will allow HOME to establish itself as a global arts brand.
