Last.fm work with a huge range of content across a variety of online global platforms and needed a concise image strategy. Using sound waves and data visualisation as a reference, we created a graphic line raster effect that captures the essence of the Last.fm brand.
This enabled us to create a unique aesthetic that really brings the images into the digital data sphere.
We then turned up their existing brand colours and added a few brights; creating a vibrant RGB palette that really stands out online. Alongside this we introduced a grid system to let their lovely custom brand typeface take centre stage.
By mixing in a handful of bold geometric shapes and a neat tab system for categorising images, the result is a comprehensive image strategy. This all comes together in a platform-specific template system, that allows Last.fm to keep the tone low…or pump the volume right up to 11.
The digital distortion style also lends itself to a set of abstract combinations, for non-image based posts and updates.
The result is a huge spread of imagery with endless combinations and versions that can be rolled out across the multiple Last.fm platforms. And a client that can be constantly creative with their content.