LFF is a public-private partnership set up to help develop Luxembourg’s financial services industry. LEO magazine is one of its key communications channels. A source of news, stories and opinion pieces, it has a loyal following and is available via printed and online editions.
O Street were tasked to help LFF present LEO as a modern and engaging publication in a sector that is often perceived as old fashioned. Step one was designing bright and approachable covers (we’re no strangers to bright illustration).
As well as covers, we also help design key spreads in the magazine.
Using creative infographics and icons in an engaging manner, we developed an illustrative approach to communicate complex subject matters. Don’t get O Street director David started on his infographics for dim sum bonds—they’re his pride and joy.
Online variations are used to help widen the reach of the magazine. We help create a range of optimised variations of each cover. From online banner versions used on the LFF website site, through to animated versions of the front cover that are shared on social media channels.
Keep an eye out for further editions of LEO to stay up-to-date on the financial sector, and have a peep at our Move to Lux campaign for LFF.