The glint and the grit. National Theatre Scotland came to O Street to help them tell the many stories of Aberdeen in the ambitious production Granite.
We had the challenge of designing a visual identity and promotional material for not one but a series of productions leading—over nine months—to the final performance, held at the magnificent Marischal College at the heart of Aberdeen. The overall campaign had to be eye-catching, engaging and distinct. Above all, we had to make sure it would shine.
Our solution was to create a hand-crafted marque that referenced the bright reflective flecks found in granite. We paired this with a subtle colour palette inspired by the Aurora Borealis. The logotype, although meticulously created by punching holes in paper, was easily adapted across print, screen and animation.
The printed material visually represented the build-up over the span of the project, gradually layering more granite glints with each new poster or postcard released.
We developed visuals for the Granite website and created a multi-platform campaign online and around the city. Enabling the various satellite events to have their own identity whilst still being clearly connected to the Granite project.
The productions crescendoed into an epic outdoor performance at Marischal College—an exhilarating culmination of months of community engagement and storytelling in an amazing setting.
Granite was a sweeping, epic event with a sold-out finale—leaving behind its very own legacy in the form of three new community arts groups with their own logo marques to boot.
What did National Theatre Scotland have to say about our work for Granite? ‘Nailed it.’