As they grow their reach, Out of Joint asked O Street to help develop a new visual identity to grow with them. We made something inspired by the spirit of their productions: dauntless, political, joyous.
Our studio created a logo and identity using seemingly mundane office materials such as copiers, default fonts and coloured papers. With a scanner on hand to manipulate typography, we created a varied selection of disjointed logos for use on screen and in print.
Just as with theatre, the magic is in how it comes to life.
Put to work in print, Out of Joint’s new brand underscores the immediacy of theatre and their outsized personalities.
We designed a scrolling website to introduce the Out of Joint brand to the world. This was followed by a full web build capable of bringing Out of Joint’s work and mission to the world.