Stewart was looking to create a unique visual style that would be instantly recognisable on the shelves while staying true to their Scottish roots.
The main challenge we faced was crafting a stand out brand for a well loved and firmly established brewery. We needed to introduce Stewart to a new cohort of customers without alienating their current craft lovers.
After sitting down with the Stewart team to find out what mattered to them, we began crafting the new look. The Stewart brand is proudly Scottish, so we created a series of deconstructed tartan weaves to use as patterns across the packaging.
A clean, monoline logo and icon set provide crisp contrast to the energy of the pattern work.
From delivery trucks to the boxes it arrives in, we helped Stewart ship their beer in style to customers old and new.
“O Street gave us a fresh look that really stands out on the shelves yet still feels true to who we are as a company. We love the branding and it all came together so well!”
– Jo Stewart, Co-Owner of Stewart Brewing
All product photography by Peter Dibdin
Reportage photography by Cameron Prentice