We wanted the campaign to represent what The Stand is all about, so we took inspiration from old comic books to bring a comedic, lighthearted and fun loving vibe across our design approach. We designed a range of graphic elements, from speech bubbles to exclamation marks, that can be used as accent elements across collateral.
For the digital brochure, we created a microsite that features all you need to know about booking, venues and deep dives on highlighted acts throughout the festival. The site is whimsically interactive with draggable elements, easy to navigate and designed with the mobile experience in mind – so Fringe followers can explore the site while on the move.
We brought the full visual language together within a social media toolkit for the marketing team to roll out future branded content. These templates will make it straightforward to keep the campaign feeling unified and brand assets used consistently.
The result is a unified campaign that really stands out (sorry), engaging audiences with their presence at the Fringe. “It was important for us to imbue joy into this project, and O Street exceeded my expectations. Everyone who worked on the project was simultaneously a careful listener and a guiding hand when we needed one. O Street went above and beyond in finding an approach that worked for us, and they brought authentic enthusiasm to it – something which, in comedy, is key.” –Louis Cammell, The Stand