Rather than design it as a one-off, we suggested an approach and image strategy to give the identity new life and move in a direction that would start to unite all their communications. So, we dug in and explored the triangle aspect of the venue’s existing logo.
The geometric design element of the triangle isn’t just a graphic tip of the cap—we used it to build the grid for the entire system.
The results? Reduced production costs, an approach they can manage in-house and a flexible system that can be used to promote their diverse programme—from contemporary art events to family fun.