To snag the attention of both healthcare workers and folk in the public, Vintage Vibes had to stand out in a crowded field. It was essential the brand feel bright, friendly, and unpretentious.
After ample research we decided that a hand-on feel was crucial to the brand’s authenticity, so we downed tech and reached for pencils & paper. A custom typeface is applied in an adaptable logo, dressed up with illustrations bringing to life what Vintage Vibes is all about: a handshake; a round of golf; a comforting cuppa.
In addition to a unique hand-drawn brand typeface, O Street designed a simple, bright and engaging website.
In the short time since launching the new brand, Vintage Vibes has experienced an overwhelming response of goodwill, sign-ups and engagement.
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