sometimes a square doesn’t cut it


At O Street boardroom level, it has been a matter of recent discussion that our blogging operations in the northwest have suffered a marked drop in productivity. Although this is worrying to some of our older team members—who still pine for the days of Letraset and printed press releases—output in other media environments makes up for the shortfall. Or does it?

Take Instagram, a smashing wee thing isn’t it. All your cool snaps in fuzzy retro square format. Easy. Great. So after I’d spent three or four botched attempts to compose this shot with top and sides the same length, I finally gave up and thought ‘sod this, I’m just going to blog it instead’.

Sometimes in life, you just can’t lose the old fancy bit off the side.