type on gates

17.04.12

I’ve been driving passed this Fish & Chip shop for years admiring the type on the wrought iron fence outside. Someone has bent these letters with their bare hands…

It’s not in the most glamourous corner of Glasgow, and the care and attention that has allowed it to rust is sad to see, but at some point someone thought it was worth the effort  to make their eatery stand out from the crowd.

It has made me look around and see other examples.
As a graphic designer I feel a responsibility to create signage that will still stand bravely for years to come. No more laminated foamed from Signs’R’us from me. Something more like this (Scottish National Gallery of Modern Art photo curtesy  of Peter Dibdin) :
or maybe this: